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Google Adwords vs. FB Advertising

Photo Credits: Vent2me

After working in SearchGuru for some time, most of the prospects I come across are new to online advertising and they tend to ask me the same question: Between Adwords and Facebook Advertising, which is better? In this post, I will propose several aspects to consider when choosing your platform for online advertising to achieve your goals in the most cost effective way. Let the battle between Adwords vs. FB ads begin:

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Print Advertising vs. Online Advertising

print vs online advertising

For the present-day businessmen it is certainly no secret that advertising is the backbone of every business. However, today advertising is not that simple as it used to be 10 years ago or had been even earlier. Nowadays, the first thing you need to choose is whether to continue working with the traditional print advertising way or to give a try to the new and popular methods of online advertising. What is the difference in which is more effective?

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Why Enhanced Campaigns?

If you have tried Google AdWords yourself, you should be no stranger to the Enhanced Campaign introduced early this year. In this day and age, the world is moving towards a techy edge where one device is no longer sufficient. Be it because we get bored of hogging one device from the minute we wake or whether we simply have trouble keeping our phones working after dying for the third time that day. We now wake up with our phone(s) in the morning, deliver a pitch with a tablet and a laptop to our clients at a meeting, and back on our phones on the train back, and finally on the good old desktop as soon as we step into that long awaited comfort zone called home.

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Know AdWords Because You Must

Hello! If you haven’t already heard, there is a mode of advertisement where you only pay when potential prospects click on your ad, highly versatile and strict on budget. Allow us to tell you more!

Getting your business to be heard is easier than you think. Google Adwords allows you to reach out to 12.8 BILLION users! It is also one of the cheapest advertising methods and it allows you to cater to your market by selecting options such as keywords, location, budget and etc. Below are some main advantages of Google Adwords.

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New Google Interest-based Advertising

If you’re wondering why you keep seeing website ads that seem more and more relevant, it’s because Google has gone beyond contextual advertising – it’s now serving ads based on your browsing history. What this means in simple terms is that Google watches the sites you visit and tries to understand your interest, and then serves display ads based on what it thinks you may be interested in. Pretty clever but a little creepy. Read more