Welcome to our Blog

The daily Post

Read our Blog

Performance Marketing / SEM / Adwords Specialist (Thai & Indonesian)

We are currently looking for an experienced native Thai & Indonesian SEM / AdWords specialist to join our rapidly expanding performance team.

thai adwords specialist

We have two full time positions available in Bangkok & Jakarta. Drop us your CV at ycng “at” searchguru.com.my today!

Position: Digital Marketing / SEM / Adwords Specialist (Thai / Indonesian)

Requirements:

  • Native Thai / Indonesian speaker with excellent command in spoken and written Thai / Bahasa Indonesia and English.
  • At least 2 years of working experience in the SEM / AdWords campaign management.
  • Internet-savvy and comfortable working with numbers and charts.
  • Able to work independently with minimal supervision.
  • Must have strong customer service skill and attention to detail.
  • Candidates pursuing or possessing a Bachelor Degree, Post Graduate Diploma, Professional Degree in Advertising/Media, e-Commerce, Mass Communications, Marketing or equivalent will be given an added advantage.
  • Willing to be based in Bangkok / Jakarta.

Job Description:

  • Manage and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and Facebook.
  • Analyze campaign performance using Google Analytics.
  • Monitor, assess and react to competitor strategies.
  • Manage relationships and liaise with clients about their campaign.
  • Help clients formulate marketing strategies.

Why join us?

  • Flexi working hours.
  • Fun working environment, including access to industry events.
  • Above-average salary, perks and bonuses – up to 6 months’ bonus last year!
  • Find out more about us here.

Drop us your CV at ycng “at” searchguru.com.my today!

Google’s Latest Roll-Out – The Penguin 3.0

Penguin 3.0

After almost a year, Google has finally confirmed their latest roll-out last Friday. The Penguin 3.0 was launched on Oct 17th, which aims to penalize spammy links, any optimized anchors, and low quality back-links. Although the new update was not as obvious as the Penguin 2.0, there has been speculation by many SEO agencies in the U.S who noticed the subtle changes in Google’s algorithm. This hit was a lot more elusive and less noticeable compared to the other Penguin updates.

This is currently the 6th roll-out from Google and for most of us, it’s bad news. Even if your sites have not been penalized by Google, you should still be worried.  So if you have engaged cheap SEO consultants who are building cheap quality back-links, now’s the time to get rid of them. Just like any other Penguin update, the Penguin 3.0 is to make sure most websites are rewarded fairly and are within Google’s guidelines.

The significance of the new Penguin 3.0 roll-out is still in study, taking into consideration, the Penguin 2.0 update which affected 2.3% of English, U.S queries, according to Google – which might seem like a small number to you, has impacted thousands of online revenues and has affected website traffic by 90%, sinking many online businesses.

John Mueller confirms the Penguin 3.0 update. Remembering Google’s Head of Search Spam, Matt Cutt’s statement in regards to the Penguin update in 2012, saying “the updates are going to be jarring and jolting for a while.” We definitely believe him.

TEDxKL 2014 Event

Close to 3,500 people showed up for the TedxKL 2014 that day.

Leon Liew having an awesome time at the TEDxKl event 2014.

Visualizing “Ideas Worth Spreading’ courtesy of Sketch Post Studio.

Absolutely love the creativity of  Sketch Post Studio.

Recently SearchGuru was part of another remarkable event in Malaysia, TEDxKL.TEDx is a non-profit organization devoted to Ideas Worth Spreading.

Some of the more outstanding speakers were Dr. George Lee a Consultant Urologist, Dr. Angelica Lim, a Robotics Scientist, Professor Balbir Singh a Malaria Detective, Fabien Bouhier, Quantum Physics Enthusiasts, Ann Khoo a Fair Workplace Advocate, Kenn Ross, Managing Director of Minerva Schools and special performances by Dose Two, a Rap Duo, Dennis Lau, a Violin Virtuoso and Piano Prodigy Magdeline Ho.

The event kick started at about 7.45 a.m. with breakfast and registration. There were about 3,500 people present that day. Held in one of the biggest churches in South East Asia, The Calvary Convention Center in Bukit Jalil, I would say that it was the best place for an event such as this.

My favorite speaker of the day was non other than Dr. Angelica Lim, a Robotics Scientist who managed to eliminate the fear of robots by creating one that mirrors the emotions of humans. According to Angelica, this is by far one of the most difficult challenges of creating a robot that is efficient and yet able to sympathize with human emotions.

I think Dr. Angela did a good job explaining why emotions were an important element to have programmed in a robot.

I also enjoyed Madeline’s Ho’s performance after the tea break. She was remarkably talented and absolutely adorable. She is not only gifted with her ability to play the piano, but also the ability to diversify and create impromptu musical comebacks.

The event ended close to 6 p.m. with a networking session and dinner afterwards. Was truly a remarkable event and was great to hear the creative ideas of the people around us.

DealHero.my Launched!

Deal Hero logo

In our continuing quest to find new ways to help our clients reach out to potential customers, we built an online shopping platform called DealHero.my. The website is basically an online shopping deals aggregator for consumers to find the latest online deals, discounts and coupon codes for Malaysian online stores in one place. In addition, it also works as a sorta local e-commerce merchant directory for Malaysians to discover new stores, and read store reviews. Read more

Echelon 2014 : The Pulse of Asia’s Innovation

Echelon 2014: TaamKru wins 'Most Promising Start-up 2014'

Once again SearchGuru was part of Echelon 2014, held in Singapore titled: ‘The Pulse of Asia’s Innovation.” This year Echelon had over 50 world-class speakers, including two of our very own past and present clients, Alexis – Horowitz Burdick, Founder and CEO of Luxola and Roger E. Egan III, CEO and Co-founder of Redmart, Singapore’s biggest online grocery. Read more

Facebook Training with Ai Ting Eeo

Facebook Training

Just recently Ai Ting Eeo from Facebook Singapore made a special trip down to our office to give us a little training on Facebook Advertising. Although a little on the technical side, Ai Ting has enlightened the entire SearchGuru team with heavy insights and useful Facebook Advertising tips for the more intermediate level. Since Facebook has been changing a lot of their advertising policies, it was nice to have someone from the company give us a more thorough explanation of how things are different and how the changes can be most beneficial.

Read more

Google AdWords Newest Updates – 2014

Google Changes

If you’re familiar with Google, you’re probably aware of their many changes in terms of their advertising philosophies, user interface and their algorithms. So you wouldn’t be too surprised if I told you that Google was going to launch a new set of changes once again this 2014 – except this time, it could be good news for all Google advertisers as well as users.

Check out the top 6 changes for Google AdWords this year.

Read more

20 Hottest Startups of 2014 – Event

The event was held at the InterContinenetal Hotel in Bugis in Singapore, on the 16th of April 2014. The event started at 9.30 a.m and lasted until approximately 1p.m just after lunch. There was coffee and tea served as well as lunch and dessert.

Session 1 – Interesting Trends

Session 2  – Funding

Session 3 – Winning Strategies

Session 4 – The Future of E-Commerce

The event was divided into 4 sessions. The first session, titled ‘Interesting Trends’ was discussed by panelist John Fearson, Founder of GHX, Mike Holt, CEO of ConnectedHealth, Grace Sai, Co-Founder of The Hub Singapore and Chia Ling Koh, Partner, ATMD Bird & Bird LLP. Some of the topics talked about in session 1 were what are some of the interesting trends of new startups in South East Asia, how does Singapore compare to some of the startup scenes regionally, whether Singapore will be the next Silicon Valley and what are some of the implications of the growing startup ecosystem in Singapore, for example in terms of BLK 71 startup community, mentor network, founder institute, and co-working spaces.

Read more

SearchGuru Welcomes Four New Colleagues

SearchGuru is proud to welcome 4 new colleagues on board into the SearchGuru team.

Tay Lang – Head of Development

Tay Lang, our new Head of Development is responsible for the Software Development of SearchGuru. He is a graduate with a Bachelor of Computer Science and has over 6 years of software development experience. He is also familiar with more than 6 programming languages including PHP, JAVA, ASP.NET, C, C++ Android and iOS.

Charlene Chin – AdWords Specialist

Charlene Chin who’s interest in online marketing began when she and her sister experimented with their very own online shop selling woman apparels. She has had 3 months of internship with ‘Change Your World’, a social enterprise that creates awareness on human trafficking. Awarded with a Degree of Bachelor of Arts with First Class Honors, in Mass Communication from University of Hertfordshire, She joins us today as an AdWords Specialist handling various AdWords campaigns.

Read more

SearchGuru on Google Partners Portal

 

Google Partner Malaysia

SearchGuru is featured on Google’s new Partner portal. The Google Partner program replaces the old Google Certification program in October, where in addition to a minimum managed spend and at least one Qualified Individual, the agency has to also achieve a minimum campaign performance – as measured by Google’s algorithm. Learn more about it here or scroll down to view more photos. Read more